Traffic matters.
But average order value often matters more.
If your adult toy store gets 1,000 visitors per month, increasing traffic is one path to growth.
Increasing how much each customer spends is another.
And often, improving order value is faster and more profitable than chasing more visitors.
Let’s break down how adult toy stores can increase average order value strategically.
Understand the Power of Small Increases
If your average order value is £45 and you raise it to £60, revenue increases instantly.
You do not need:
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More traffic
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More ad spend
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More inventory
You simply optimise structure.
Small percentage increases compound over time.
Use Product Bundling Strategically
Customers often purchase related products together.
Instead of leaving decisions to chance, guide them.
Create bundles such as:
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Starter pleasure kits
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Couples experience packs
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Luxury gift sets
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Beginner exploration bundles
Bundling simplifies buying decisions.
Simpler decisions increase total cart value.
Highlight Complementary Products
Cross-selling increases order size naturally.
For example:
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Lubricants with toys
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Cleaning solutions
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Storage bags
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Batteries or chargers
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Aftercare products
Display complementary items clearly on product pages.
When suggestions feel helpful, customers add more.
Introduce Tiered Product Options
Offer multiple versions of similar products.
For example:
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Standard version
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Premium version
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Luxury version
When customers see options, many choose mid-tier or premium.
Clear comparisons increase upgrades.
Use Threshold-Based Free Shipping
Free shipping motivates additional purchases.
Instead of offering free shipping on all orders, set a threshold.
For example:
“Free shipping on orders over £75.”
If the average cart is £62, customers are likely to add one more product.
Small incentives increase total revenue.
Offer Limited-Time Upsells
After customers add a product to their cart, present time-sensitive offers such as:
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Add this accessory for 15% off
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Upgrade to premium version today
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Bundle and save
Urgency increases action.
Action increases average order value.
Improve Product Page Clarity
Confusion reduces spending.
Ensure product pages include:
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Clear benefits
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Detailed descriptions
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Discreet shipping reassurance
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Professional imagery
When customers feel confident, they are more willing to purchase additional items.
Trust increases cart size.
Create Gift-Focused Categories
Many adult toy purchases are gifts.
Create dedicated sections such as:
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Romantic gift sets
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Birthday surprises
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Anniversary collections
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Luxury couples experiences
Gift buyers tend to spend more.
Structured gift sections increase perceived value.
Introduce Subscription Add-Ons
Recurring products increase lifetime value.
Consider subscriptions for:
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Lubricants
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Cleaning products
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Monthly curated boxes
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Seasonal collections
Recurring revenue stabilises business.
Add-on subscriptions increase total order value.
Use Smart Checkout Recommendations
During checkout, suggest small additions.
For example:
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Travel-sized lubricant
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Cleaning spray
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Toy storage case
Low-cost additions feel easy.
Multiple small add-ons increase overall revenue significantly.
Highlight Product Education
Educational content increases purchase confidence.
Include:
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Usage guides
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Safety instructions
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Material comparisons
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Beginner-friendly explanations
Confident buyers spend more.
Knowledge reduces hesitation.
Track Order Value Metrics
Monitor:
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Average order value
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Bundle conversion rate
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Cross-sell performance
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Upsell acceptance rate
Data reveals what works.
Refine based on performance trends.
Avoid Aggressive Discounting
Heavy discounting reduces perceived value.
Instead of lowering prices:
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Increase perceived quality
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Improve presentation
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Enhance bundling
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Add value-driven incentives
Premium positioning supports higher cart values.
Cheap positioning reduces brand strength.
Think Long-Term Profitability
Increasing average order value compounds over time.
Higher cart totals mean:
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Better ad return on investment
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Stronger profit margins
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More predictable growth
Revenue optimisation should be structured, not random.
Final Thoughts
Adult toy stores grow faster when they optimise order value.
Use bundling.
Promote complementary products.
Set shipping thresholds.
Introduce smart upsells.
Track performance data.
When spending systems are structured properly, revenue increases without increasing traffic.
And when you are ready to strengthen your long-term visibility and attract more high-intent buyers consistently, and you are searching for professional adult toy SEO, do not hesitate to contact me. Let’s build sustainable ecommerce dominance together.
